Digipak Analysis Task.

Digipak Analysis Task.

What are the conventions of the images?

The conventions of the images show us a brilliant example of the complete back artwork of a digipak as well as the lyrics book and the CD/DVD combo. The title of the album is 'Teenage Dream' by Katy Perry. The album looks like a food-related fairy-tale of sweets and other sweet-related food products as an Alice In Wonderland-style fantasy world. This is shown through the candy-floss clouds, the lollypop CD design, the doughnut DVD design and also the candy-laced crown that Katy Perry wears.

What is the style of the artist through the context of the music genre?

The style and music genre of the artist is that it is Pop music. This is represented through the style of the photography and artwork being part of a watered down mainstream look where Katy Perry is lying down on the candy-floss cloud.

Initial Lip Sync Exercise

Initial lip sync exercise

We had organised ourselves into completing different tasks within the process. My tasks were to control the lighting in the room that we had created the music video in, as well as helping out with editing duties.

We had chosen the song because it sounds good and it also suited the rest of the group and the actresses as well.

The video was very successful, even-though it took a long time to edit it all.

We could have improved on our editing techniques because we had picked a few of our takes and edited them into our music video.

Narrative Types In Music Videos

Types of Music Videos.

There are three main types of music video. There is the narrative type, the performance type and also the narrative and performance type.

Narrative Type of Music Video.

The narrative type of music video is a type that gives us a story within the music video.

The conventions of this type includes:

. The dramatisation of the song through the style of a story.

. It uses characters.

. It usually has a linear narrative.

. It uses conventions from films and T.V. Programmes.

and also . The video 'illustrates' the lyrics of the song.

An example of a narrative-based music video is Holy Diver by Dio.
http://www.youtube.com/watch?v=64coD-rx9sk&list=PL0F133D7A39E4FD58

Performance Type of Music Video.

A performance music video consists of a band or artists in a video that has either live footage or footage of the preparation for a live concert.

The conventions of performance-oriented music videos include:

. The focus on the musicians or the singer as a figurehead of influence.

. The emphasis on the performance and the persona of the artist.

. It maybe set in a studio or at a concert.

and also . The video emphasises the 'star qualities' of the band to show the audience what they are like in terms of performing with their instruments.

An example of a performance music video is No Sheep Til Buxton by The Macc Lads.
http://www.youtube.com/watch?v=hOm8uv22e2U&feature=related

Narrative + Performance Music Video.

A narrative + performance music video is a music video that uses the influences from both the narrative-type of music video and also the performance-type of music video as well.

The conventions of this type of video is that the editing technique is centre on cross-cutting between the two diiferent types of music video that makes this type.

An example of a narrative + performance-based music video is Money For Nothing by Dire Straits. 
http://www.youtube.com/watch?v=wTP2RUD_cL0